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In honor of Julia Child’s 100th Birthday… August • 16 • 2012

Posted by Valerie in Books, Film & TV, Food & Drink, In the News....
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… I’m re-publishing a post I wrote awhile back about Julia Child and book publishing:

Last night, I was fortunate to be a guest at a Julie & Julia film screening for Random House employees. The profusion of press coverage has focused on topics like the gloriously mouth-watering food-on-film (warning: do not see it on an empty stomach!); the joys of a warm, mutually supportive marriage; the fantastic performances, including Meryl Streep’s transformation into Julia Child, etc., etc.

Of course, I was struck by the spot-on portrayal of… book publishing!Julia Child's The Way to Cook

In my former life on the other side of the publishing fence, I briefly worked with Julia Child, marketing reprints of two of her books for a division of Random House. She was delightful and I enthusiastically joined the cult of JC, embracing her The Way to Cook as an everyday, go-to reference. (For those who think she’s all duck-de-boning and saving the liver, fyi: her method of hard-boiling eggs ensures there’s no green rim around the yolk, and that the suckers are E-Z-2-peel for your humble egg salad.)

After that, Julia was unbelievably gracious when I saw or wrote her–which was amazing, given the number of people with whom she was acquainted and with whom she corresponded. A few years later, when I was Doubleday, I marketed Appetite for Life: The Biography of Julia Child, by Noel Riley Fitch and became immersed in Julia’s life story, then re-visited it through her own eyes (in collaboration with her grand-nephew, Alex Prud’Homme) in the more recent My Life in France–one of the two books on which Julie & Julia is based. Admirably true to the facts of Julia’s story, among many other delights, the film  gives audiences a realistic peek into the trials and tribulations of writing a book and getting it published. In addition to the joy of seeing one’s first book accepted–and then in print–filmgoers will see some of the down-and-dirty details aspiring writers may not realize:

• Julia’s magnum opus Mastering the Art of French Cooking took eight intense years (and two other people) to write.

• Julia struggled to play fair while resenting that one of her two co-authors doesn’t do nearly her share of the work.

• The book gets dumped by its first publisher–even Julia Child struggled with rejection and self-doubt.

• An intensive, eight-year project nets three first-time authors a $1,500 advance in 1960

The Joy of Cooking 1931• Related bonus cookbook publishing trivia: Irma Rombauer paid $3,000 to self-publish The Joy of Cooking in 1931. (I’m guessing that detail is from Stand Facing the Stove, a book about the publication of the Rombauer classic. And I loved the brilliant Frances Sternhagen–a.k.a. Brenda Lee Johnson’s mother in one of my favorite TV shows The Closer–as Mrs. Rombauer, who apparently didn’t feel the need to test all the recipes–caveat cooker.)

• Judith Jones, Julia’s editor, uses a morass of index cards to come up with the best title for the book–a method based pretty much on gut instinct and, for some,  “what does sales think?” and which, to this day, remains unchanged save for the invention of word processing. (Judith Jones’ food memoir, The Tenth Muse, offers her own perspective on publishing Julia Child, among other cookbook writers and, in advance of her forthcoming second book, launched her own blog called judithjonescooks.com. FYI, today’s post includes her thoughts about the movie.)

Ms. Jones also has a presence in the “Julie” portion of the film. Taken from Julie & Julia, Julie Powell’s memoir of her year cooking and blogging through Mastering the Art of French Cooking, that storyline follows the title character (played by Amy Adams) projecting a more current version of writerly angst. You see the hope, then wonder, then self-satisfaction when an underemployed, born-writer finds out there are people following her life and work on her blog. And you see a writer who’s not immune to disappointment, even with sudden and obviously gratifying media attention and the promise of a book advance presumably much more generous than Julia’s was.

I’ve been a fan of Nora Ephron since I read–and laughed and cried over–her roman à clef Heartburn during my very first job out of college at Random House (and I couldn’t help but think about that book–and her own history–when I later taped Carl Bernstein for a Doubleday video). So I like to think that, in addition to her storytelling talent and her filmmaking skills and her ability to convey the passions of lives well-lived and to capture some deliciously gorgeous food, Ephron’s firsthand knowledge of publishing and love of books informed her writing and directing this seriously delectable film.

And I like to remember that, before there was a Julie & Julia on the big screen, there were all those great books!

Visit Peterson’s at… June • 13 • 2010

Posted by Valerie in Books, Food & Drink.
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Loyal readers! I’m now blogging over at Peterson’s Happy Hour. While I’ll be posting non-cocktail items here, chances are for the next couple of months (read: during heavy book promotion time), much will be cocktail related!

Jane Austen… we hardly knew ye? May • 2 • 2010

Posted by Valerie in Books, Jane Austen.
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Arnie with "friend"

NYTimes crossword puzzle solver, real estate lawyer, independent scholar and literary sleuth Arnie Perlstein spoke at the Jane Austen Society of North America’s New York Metropolitan Region’s May 1 meeting… His topic was “shadow stories” in J.A.’s works and his talk was as intriguing and stimulating as it was explosively controversial (hint: Jane “hid” an out-of-wedlock pregnancy in every novel and leaves clues to a real-life baby…) Even if partially true, his theories show our Ms. Austen to be smarter, defter with the pen, and exponentially more fascinating than previously imagined… which is, of course, completely believable.

Jane Austen portrait

Arnie's muse

Low Brush with Fame #346 March • 2 • 2010

Posted by Valerie in Books, Film & TV, In the News..., NYC life.
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Twilight movie tie-in cover with Robert Pattinson

Robert Pattinson owes it all to a book.

Almost bumped into Robert Pattinson* today at 22nd & Broadway…

I probably wouldn’t have seen him if the paparazzi hadn’t jumped out and nearly trampled me to get a shot at him…

He’s in town promoting his non-Twilight movie, Remember MeI only know that because Jon Stewart announced last night RP will be tonight’s guest on The Daily Show. Really. I wouldn’t know otherwise.

*His fansite url is .org… Do fansites have non-profit tax status?

A Christmas Carol December • 19 • 2009

Posted by Valerie in Books, Film & TV, NYC life.
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‘Tis the season for Dickens!

Stumbled upon a great reading of an adaptation of the Dickens holiday classic given at  The Strand Bookstore by some of the WQXR hosts (including Jeff Spurgeon and Midge Woolsey). Apparently, it was the sixth annual such event and no secret–the place was packed to the gills! It will be on my calendar for next year…

First Edition of A Christmas Carol

On a related note, Mary Beth and I recently went to see the latest film version… Disney’s A Christmas Carol, directed by Robert Zemeckis… in 3-D and IMAX–all the way, baby! A huge fan of the original, I’m a tough audience. There was much to admire in this work–but the technology (and/or maybe the financial constraints of the technology?) seemed to hold back certain aspects of the story. I missed some of the Dickens’ atmosphere–the visions of the food vendors at Christmastime, so glowingly described by the author. I missed some of the minor storylines that so enriched the text (the bachelor Topper and the plump sister in the lace tucker hiding behind the curtains at nephew Fred’s party…). Intimate, humanizing scenes like that were cut in favor of a protracted “action” scene which featured a  miniaturized Scrooge (Jim Carrey) being chased down… I wonder who makes those decisions…?

Anyway, the technology also seemed to hem in (rather than enhance) Jim Carrey’s usual childlike spontaneity. The contrast was especially apparent because Mary Beth and I saw him in person in Grand Central Station during the film’s pre-opening promotional tour.  Carrey is truly a wonder of physical exuberance! Zemeckis was on hand as well for the sneak preview, and I do applaud his dedication to the work…

Valerie as the Ghost of Jacob Marley

There was a fantastic exhibit about the making of the film — including, admirably, much about Dickens’ original work. Most fun was the ability of the visitors (like me) to put ourselves into the technology.

After all this exposure to A Christmas Carol, I just ordered a copy of The Man Who Invented Christmas, about the circumstances and influences that led Dickens to write the story, in the hopes of learning more.

Valerie Peterson as Scrooge from Disney's A Christmas Carol

Valerie as Scrooge